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JUEGO is the spanish word for Play/game,

the word embody JUEGO'S philosophy and how we approach our football and esports projects.

Esports and Football are showing a global synergy both in term of the business magnitude and performance.

The newly emerging esports market and Football are destined to influence each others: 

from coaches, to marketing, to performance, the global synergy is sine qua non to the development of 

both into the modern world of entertainment. Korea is both the Leader of football and esports in Asia, 

that’s why JUEGO wants to make the best out of the two worlds.

When JUEGO was launched, 

people from diverse backgrounds and cultures were behind all it’s projects and endeavor, 

and with our Members going to Malta, Dubai, Vietnam, etc. It’s also a way for us to portray to the world, 

that Football and Esports are global.

The project, launched by people from diverse backgrounds and cultures,

is now taking a step further, to share an unraveled fun and new cultural values with more people.